We interviewed Daniele Frazier about her creative process, inspirations and her work on site. You can find the whole conversation here.
The skydancer, a figure moving by the wind, uses the same medium that is mainly used as advertising by car dealers, shopping centers or furniture boulevards. More recently, the sky dancers showed up in mêmes. Online, with their ecstatic movements, they act as a blank canvas on which various emotions can be stacked via text.
Daniele Frazier made a new installation by 9 sky dancers especially for NDSM in 2023. Under the title 'A Vital Mess', the artist works with the same brightly coloured inflatable advertising objects. But she denies the commercial message by putting confusing and contradictory messages on the characters she designed herself. Loaded, positive and negative words like ETERNITY and NOTHING of ALL THE WAY and GONE TOO FAR alternate. Depending on where you are standing, or how the wind behaves, you will see certain words that may or may not make associations with each other. Another example is PLEASURE, THRILLS and RAPTURE with AGONY, PAIN and TORTURE on the back.
Daniele Frazier also presented her previously made work 'It Takes Two', sky tubes in the shape of a hammer and nail that continuously 'misses' the nail on the head. The artist previously showed this work at the Socrates Sculpture Park in New York. This work can be seen as a direct reflection on all the construction problems surrounding NDSM, but also refers to the crafts that are now carried out by many makers at NDSM, and it also makes a reference to the shipyard industry, the history of the site.


With its cultural programming, the NDSM-werf Foundation asks what public space means, who and what is seen and discussed in public space, and how it can remain a public and cultural space that is not exclusive and is embraced by everyone. Daniele Frazier uses her wry humor in an apparently unambiguous and mostly commercially used medium such as sky dancers. Daniele Frazier's work always addresses the politics that are actually inherent to all art shown outside the museum walls. The 9 sky dancers will be seen outside at NDSM (at the ferry landing) from May 19 to June 25, 2023 from Wednesday to Sunday: 12.00 — 18.00.
Daniele Frazier (USA, lives and works in Brooklyn, NY), more info via the button below.


Credits and references
Visuals: GertJan van Rooij